This campaign was a huge success. It reached a lot of people and got Maggi's brand name in front of a large number of consumers who were very interested in trying the product. The results show that paid PR is the most effective way to reach your target audience, with an engagement rate of 70% and an average impression rate of 70%. The influencer outreach program also yielded great results, with a 74% engagement rate, which is much higher than expected. While it's important not to rely on just one method of reaching your target audience, we found that paid PR is the most effective way for reaching consumers interested in trying new products. The campaign ran for 3 weeks this quarter, but there's still time left to run the campaign for the full quarter. Here are the results: Quantitative Reach: 460 536 impressions & 760 887 people reach (73%) Influencer organic reach: 587 856 people over the period. Media reach: 70% @ 4 937 784 impressions, freq (3) & engage(2) Christopher: 49 881 engagements, 5 197 663 impressions with “COOKING” as a keyword accounted for 38% of consumers sentiment over this period. Taste More with Maggi @ Home surpassed its target audience of 8 450 00 with a social digital campaign that produced 17 575 119 impressions.